Brighten Up! Pledge
To boost both national and regional awareness for mental health, Brighten Up has pledged 10% of its net profit to the National Association for Mental Illness (NAMI). Wendy Burch, Executive Director, NAMI-NYS, says, “We are so grateful to Brighten Up for its incredibly generous donation to our organization. We are excited to be working with a company whose goals so effectively complement NAMI’s own intent to provide much needed support to people living with mental illness. We’re looking forward to cooperating on projects that support our shared aim of improving the lives of those with behavioral health issues.”
NAMI-NYS is the state chapter of NAMI, the nation's largest grassroots family and consumer movement dedicated to improving the lives of those with mental illness and their families. Founded in 1979, NAMI has affiliates in every state and in more than 1,100 local communities across the country. NAMI affiliates support individuals and families by advocating for better services, providing education on mental illness, treatment options, coping skills for better recovery, and by offering emotional support during times of crisis.